AdLift secures SEO and content mandate for financial platform Olyv

New Delhi: Digital marketing agency AdLift, now part of Liqvd Asia, has been awarded the SEO and content marketing mandate for Olyv, a digital financial services platform.

As part of the arrangement, AdLift will manage Olyv’s organic growth strategy, encompassing technical SEO, keyword planning, on-page optimisation, and a broad-based content marketing programme. The initiative is intended to strengthen Olyv’s digital visibility and support its efforts to engage audiences seeking accessible and transparent financial services.

Olyv, which offers personal finance products such as instant loans, credit health insights, and digital gold, is focused on building financial literacy and enabling responsible credit access through technology-driven solutions.

“We’re thrilled to join forces with Olyv at such a transformative point in their brand journey,” said Prashant Puri, CEO & Co-Founder, AdLift. “Our team is excited to bring our SEO and content marketing expertise to a brand that’s reshaping how India thinks about credit and financial health. Together, we aim to amplify their digital presence and drive meaningful engagement with their growing customer base.”

The partnership includes the development of content formats ranging from blog articles and financial guides to digital resources that align with Olyv’s stated values of simplicity, transparency, and financial awareness.

Commenting on the collaboration, Jayant Upadhyay, COO, Olyv, said,“At Olyv, our mission is to make credit work for every Indian, not just accessible, but also empowering. We saw a strong alignment with AdLift’s approach to organic growth and content strategy. We’re confident this partnership will help us scale our digital footprint, engage more deeply with our users, and move closer to building a financially aware India.”