AdLift to manage SEO and content marketing for Apna.co

New Delhi: Digital marketing agency AdLift, now part of Liqvd Asia, has been awarded the SEO and content marketing mandate for Apna.co, a jobs platform in India.

Under the partnership, AdLift will oversee Apna.co’s strategic SEO initiatives and content development, with the objective of improving the platform’s digital visibility and user engagement.

The agency’s responsibilities include keyword research, on-page and off-page optimisation, and content planning. According to the company, campaign effectiveness will be monitored through data-led insights and performance tracking.

“We are excited to collaborate with Apna.co to amplify their digital presence and help them engage with millions of job seekers and employers across India,” said Prashant Puri, Co-Founder & CEO, AdLift. “Our team is committed to delivering results-driven strategies that align with Apna.co’s growth ambitions.”

Prakash Acharya, Growth Marketing Lead at Apna.co, said, “We’re delighted to partner with AdLift to strengthen Apna’s digital outreach and user engagement in India's competitive job market. AdLift’s strategic expertise in SEO and data-driven digital marketing strongly complements our technology-driven approach, including leveraging AI, to deliver career opportunities at scale.”

“Through this collaboration, we look forward to significantly enhance our online presence, drive meaningful user acquisition, and support sustained growth. Together, we look forward to further empowering job seekers, businesses, and enterprises by making career advancement seamless and accessible,” he added.