Delhi: Angel One, the fintech brokerage company, announced the launch of Fin One, a digital-first initiative. It aims to enhance financial literacy among Indians.
The Three E's Strategy—Engage, Entertain, and Empower—forms the core of Fin One's mission to forge a financially astute generation where financial awareness is not limited to certain geographical or socioeconomic demographics.
Fin One plans to deliver infotainment content through a blend of insight and wit, interactive quizzes, and challenges that make learning about finance as addictive as scrolling through the feed.
One can check out their content on @finonebyangelone and @FinOnebyAngelOne
Young Indians, especially Gen-Z and Millennials, are diving into the market now, and it’s important for them to know about the virtues of early investing, staying in the market for the long term, the risks involved, and how to make the most of their investments.
In a statement, Angel One said that Fin One isn't just a social identity; it's a movement designed to make finance cool, engaging, and irresistibly fun.
The average age of clients on Angel One's platform is around 29, and it has strong traction from the Tier II and beyond markets. Most importantly, about 48% of the clients acquired are below the age of 25.
“The young client base underscores not only Angel One's dynamic market presence but also its potential for sustained growth and innovation in the fintech sector,” said the company.
Fin One’s content is specifically designed in Hindi and targets users in tier III, IV and beyond cities across India.
Paarth Dhar, Vice-President, Angel One, said, "Imagine if your finance class was as engaging as your favorite meme page.
That’s Fin One. We’re here to spice up the way young India interacts with money — making it less about numbers and more about fun!"
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