Animeta and Technopak announce strategic collaboration

Delhi: Animeta and Technopak have announced their strategic collaboration, uniting Animeta's tech-data enabled influencer marketing with Technopak's management consulting within the Indian subcontinent.

In this collaboration, Technopak is set to spearhead client acquisition efforts for Animeta Brandstar. Meanwhile, Animeta Brandstar will take charge of executing campaigns.

The press release stated that prioritising ROI and performance metrics is set to provide insights for refining influencer marketing strategies effectively. 

Anish Mehta, Founder of Animeta, stated, "It’s all about right ‘Collabs’ in the Creator Economy. Partnering with Technopak, is one such exciting ‘Collab’ for Animeta. Combining our tech-data platform with Technopak's market expertise and access will enable us to provide impactful influencer marketing and creator commerce solutions to brands while delivering tangible ROI for their investments through the creation of near-term sales and long-term value”.

The 'Animeta Verified Program' aims to ensure expert creator curation, enhancing video commerce skills. Streamlined processes include creator selection, production oversight, and seamless interaction with consumers using short links and auto-chat tech. 

Saloni Nangia, President and Managing Partner of Technopak, articulated, "At Technopak, our core commitment is empowering businesses with innovative solutions driving growth and we’re on the constant lookout for progressively disruptive solutions which can create long-term business impact.”

“Our collaboration with Animeta underscores this dedication, as we integrate Animeta's advanced tech-data platform into our service offerings at Technopak. Together, we aim to deliver unparalleled value and measurable results across retail, consumer goods, fashion, and services sectors," she added.