AnyMind integrates conversational AI into AnyTag for influencer campaign management

New Delhi: AnyMind integrates conversational AI into AnyTag for seamless influencer campaign managementAnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, announced that it has launched Model Context Protocol (MCP)-enabled automation and interactivity to its influencer marketing platform, AnyTag, enabling users to utilise AnyTag through large language models (LLMs) and AI agents to make campaign planning, influencer discovery, and data management more seamless and accessible than ever. 

AnyTag users can now interact with a conversational AI agent that is available through various interfaces, such as the AnyTag interface or messaging platforms, to execute a wide range of tasks using natural language. In today’s fast-moving marketing landscape, teams often juggle multiple tools and platforms just to execute a single influencer campaign. By integrating intelligent interactions into the influencer marketing workflow, the company looks to enable teams to work more intuitively and efficiently without needing to switch between systems and becomes one of the first companies globally to integrate conversational-based interactions into influencer marketing workflows at scale.

This includes advanced influencer searches based on follower insights and post categories, campaign creation and management, and on-demand access to campaign performance data. The MCP server serves as the intelligent backbone, enabling LLMs to accurately interpret complex user requests and then securely orchestrate and trigger the appropriate actions within AnyTag’s backend systems, enabling teams to work with AnyTag as if they were chatting with a digital teammate. 

This step is part of AnyMind Group’s ongoing initiative to embed AI and automation across its product suite and operations teams, in order to provide an end-to-end business infrastructure that unifies digital commerce, marketing and operations into a single, scalable ecosystem. 

Aditya Aima, Managing Director, Growth Markets; Co-MD, India and MENA, AnyMind Group, said, “India’s influencer ecosystem is moving at breakneck speed, with creators and brands shaping consumer journeys every single day. With MCP-enabled AnyTag, we’re putting the power of intelligent automation directly into marketers’ hands, whether that’s discovering the right influencer, building a campaign in minutes, or accessing performance insights instantly. For Indian marketers, this means less time spent on repetitive tasks and more time for strategy, storytelling, and scaling impact across platforms.”

AnyTag is an influencer marketing platform that launched in August 2016 to enable marketers and users to discover influencers across APAC and globally, and activate, manage, track and attribute influencer marketing campaigns.