boAt turns to Google’s Gemini app for AI-first creator competition

New Delhi: boAt, in collaboration with Google, has launched the #boAtGeminiChallenge, a two-phase creator competition that asks students, creators and young Indians to use Google’s AI models in the Gemini app to show how boAt products fit into everyday Indian life. 

Entrants can find detailed instructions, submission rules and timelines on boAt’s official Instagram. 

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Submission window: October 8–14, 2025

Total prizes: Rs 10 lakh (Rs 5 lakh per phase) + boAt products + Google Gemini subscriptions and other rewards

Winner announcements: Phase 1 on October 14, 2025; Phase 2 date TBA

Two phases, two formats

• Phase 1: Nano Banana Print Ad Challenge
  Participants design print ads by blending product images, features and storytelling prompts using Gemini 2.5 Flash (Nano Banana) in the Gemini app. Creators can choose from product-feature combos such as ANC in headphones, heavy bass in speakers, fitness tracking in smartwatches, and immersive soundbars, and anchor them in everyday lifestyle moments.
  

• Phase 2: Veo 3 Video Ad Challenge
  Creators produce short films with Google’s Veo 3 generative video model in the Gemini app, showcasing boAt products seamlessly integrated into the lives of young Indians across geographies and occasions.
  

boAt said the challenge is designed as a hands-on brief for the creator community and marketing students, offering real campaign stakes, national visibility and cash rewards. Top entries in both phases will also receive boAt products and Gemini subscriptions.

How to participate

1. Visit boAt’s official Instagram for the full brief, eligibility, submission steps and timelines.
   

2. Create entries using the specified Gemini tools (Phase 1) and Veo 3 (Phase 2) within the Gemini app.