Branding Edge launches TMI digital content vertical on capital markets and healthcare

New Delhi: Branding Edge, a strategic communication consultancy, has launched a digital content vertical, TMI, to develop original content focused on capital markets and healthcare, with an emphasis on retail audiences. 

The vertical is intended to create content that makes complex sectors more understandable for everyday readers, from stock markets and corporate actions to medicines, healthcare innovation and regulation.

The company plans to launch its first proprietary content IP in February, centred on capital market themes from a retail investor perspective. During the first year, the editorial focus of the vertical will be capital markets and healthcare, with content designed to explain how these sectors operate, their relevance, and the implications of changes within them.

Rahul Tekwani, Founder & Managing Partner at Branding Edge, said, “Capital markets and healthcare touch people’s lives more directly than ever before, yet both remain difficult to understand for most audiences. At the same time, video-led content which should have brought clarity has increasingly turned into noise and performance, often losing authenticity in the process. Our intent is to change that positioning by slowing things down, restoring context, and using video and digital formats to explain rather than sensationalise. The first IP launching in February is a starting point for that shift.”

Rather than chasing trends or short-term engagement, the vertical will focus on explainers, conversations and narrative formats that remain relevant over time. Content will unpack headlines, demystify jargon and offer perspective without oversimplifying or sensationalising. 

Publications will be distributed through a mix of owned digital platforms, podcasts, video formats and selective digital partnerships, chosen based on the nature of each IP and the audiences it is intended to serve.

The launch reflects Branding Edge’s effort to use content as a tool for public understanding and long-term engagement.