Chinese Wok launches brand-owned music platform ‘Wok FM’

New Delhi: Chinese Wok has launched ‘Wok FM’, a brand-owned music platform that will feature original music across its physical outlets and digital streaming services.

The rollout begins with two original albums titled Get Wok’D Tonight and Cricket & Cravings. According to the company, the music will play across more than 250 Chinese Wok outlets nationwide, forming part of the in-store experience. The albums span multiple genres and include tracks in several Indian languages, including Kannada, Tamil, Telugu, Gujarati, Bengali, Punjabi and Marathi.

The company said the music platform is designed as a long-term brand asset, with all tracks created as original compositions. The playlists are intended to be updated periodically, with new music planned around seasons, campaigns and festivals.

Alongside in-store playback, Chinese Wok has made the Wok FM playlists available on digital platforms including Spotify, YouTube Music and Amazon Music, extending the listening experience beyond its restaurants.

Commenting on the launch, Aayush Madhusudan Agrawal, Founder and Director, Lenexis Foodworks, said, “As a brand built for young India, we believe food today is as much about experience as it is about taste. Wok FM allows us to own a cultural space that goes beyond the plate, creating a strong emotional connection with our audience. This is not a one-time idea but a long-term platform that will evolve with our brand, our campaigns, and our consumers.”

Vikas Iyer, Marketing Head, Lenexis Foodworks, said, “Music is the language of Gen Z, and Wok FM is our way of speaking it authentically. By creating original, brand-owned music across genres and languages, powered by human insight and AI efficiency, we are building a powerful sonic identity that lives in our stores and travels into the digital world. It’s a new form of brand storytelling, where Chinese Wok isn’t just seen or tasted, but heard and remembered.”

The company said future phases of Wok FM will include opportunities for creators and communities to participate in collaborative projects, positioning the platform as an evolving cultural initiative rather than a static playlist.