Closeup helps you express your love with aI-generated music

New Delhi: This Valentine’s Day, Closeup has introduced Closeup Love Tunes, a campaign designed to help people express their love in a unique and heartfelt way. 

In collaboration with singer Dhvani Bhanushali, Closeup Love Tunes leverages Artificial Intelligence (AI) technology to create personalised love songs that celebrate the special bond between couples.

The insight behind Closeup Love Tunes is rooted in the understanding that many people find it challenging to articulate their feelings to their loved ones. Music, being a universal language of emotion, serves as the perfect medium to convey these sentiments. With Closeup Love Tunes, the brand aims to bridge this gap by offering a platform where users can create custom love songs that reflect their affection towards their partners.

The process is simple and user-friendly. Users can visit the dedicated website (https://www.closeuplovetunes.in/) and input their names along with two qualities they admire about their partner. The AI technology then crafts a personalized love song, incorporating these details. The song is beautifully sung by Dhvani Bhanushali, adding a touch of charm and emotional depth to the experience.

Closeup Love Tunes has already reached nearly 20 million views. The campaign is engaging youth through various online platforms, including Instagram, Moj, ShareChat and other channels like Modern Trade and Quick Commerce.

Vipul Mathur, Executive Director - Personal Care, Hindustan Unilever, added, “Closeup is a brand that resonates with the youthful spirit and energy of our consumers. With Closeup Love Tunes, we aim to not just add a personal touch to Valentine’s week celebrations, but also create unforgettable moments that will be cherished for a lifetime.”