Collective Artists Network and Funcho duo collaborate to launch ‘Not Funny’

New Delhi: Collective Artists Network, in collaboration with popular comedy duo Funcho—comprising Dhruv Shah and Shyam Sharma—has announced the launch of a new creative brand solutions company, Not Funny. 

The company will specialise in content-first solutions, focusing on scripting, talent representation, and consultation for brands. 

Led by CEO Mihir Surana, Not Funny aims to revolutionise brand storytelling through the lens of comedy, with a strong focus on both fictional and non-fictional content.

Known for their viral sketches and comic timing, Dhruv Shah and Shyam Sharma have built a loyal fanbase of 39.7 lakh YouTube subscribers and over 2.8 million Instagram followers.

Sudeep Subhash, Co-founder and Chief Revenue Officer of Collective Artists Network, commented on the launch, “Funcho’s relatable humour and genuine connection with their audience make them the perfect partners to lead this venture. Not Funny represents our collective ambition to blend creativity, humour, and strategic brand solutions that speak directly to modern consumers.”

Big Bang Social, Collective Artists Network’s creator marketplace, played a role in facilitating this new venture. Through its platform, Not Funny will leverage the ecosystem of creators, brands, and storytellers that Big Bang Social has curated over the years. 

Dhruv Chitgopekar, Co-founder of Collective Artists Network, said, “We have always strived to be at the forefront of connecting creators and brands in innovative ways. With Not Funny, we’re pushing the envelope even further, creating a space where humour becomes a powerful tool for brand storytelling and audience engagement.”

Not Funny will cater to brands looking for content strategies by leveraging Funcho’s expertise in real-life-inspired comedy and applying it to brand storytelling.

Dhruv Shah and Shyam Sharma, co-founders of Funcho, said, "Not Funny is dedicated to closing the gap between brands and their audiences. By creating captivating, humorous content, we make branded messaging enjoyable and relatable, ensuring meaningful connections."

Collective Artists Network recently acquired Galleri5, Under 25, and Terribly Tiny Tales.