Rhea Chakraborty unveils AI avatar ‘Mishty’ with Collective Artists Network

New Delhi: Collective Artists Network, in collaboration with its AI studio Galleri5, has introduced an AI avatar of entrepreneur and actor Rhea Chakraborty, named Mishty. The avatar is designed as a digital storytelling character inspired by Rhea’s personality and nickname, rather than a direct replica, providing an example of tech-driven engagement with celebrity personas.

Mishty represents Rhea’s inner thoughts, reflections, and emotions and has been created using Galleri5’s G5 AI Studio pipeline. The system combines AI models, motion capture, voice synthesis, and real-time interaction to create cinematic-quality digital characters.

The avatar’s launch coincides with the release of Chapter 2’s latest collection, ‘Smash the Patriarchy’, linking the debut to the collection’s themes. Mishty reproduces Rhea’s likeness, gestures, and voice, allowing fans and communities to engage in interactive digital conversations.

Vijay Subramaniam, Founder and Group CEO of Collective Artists Network, said, “We are entering a phase where technology can meaningfully expand how artists exist in the world. Our role at Collective is to help talent explore those possibilities in a way that still feels authentic to who they are. Mishty is one of the first experiments in that direction. It shows how storytelling, personality and technology can come together to create entirely new forms of engagement.”

Rhea Chakraborty, Actor and Founder of Chapter 2, added, “Seeing Mishty come to life is an incredible experience. She is not just a reflection of me, but a bridge that lets me connect with the community in ways that feel personal, interactive, and meaningful. This opens up a whole new way to tell stories, engage with audiences, and explore creativity while sharing more of that journey with the world.”