Content creator Gaurav Taneja turns entrepreneur; launches Vedic Gir Cow A2 Desi Ghee

Delhi: With the rise of social media, the Indian creator economy is venturing into leveraging their platforms creating a rising community of ‘creatorpreneurs.’ Gaurav Taneja, famous for his fitness-focused content has become the latest influencer to embark on this journey, introducing Vedic Gir Cow A2 Desi Ghee as his product launch.

Before unveiling his business, Taneja bought a farmland worth Rs 10 crore to facilitate the launch of his product.  In a YouTube video discussing his newly acquired farm, he expressed his passion for ghee products. He elaborated on his vision of introducing healthy cows to the farm and detailed the operational processes involved.

Taneja, a former IITian and pilot for AirAsia, transitioned into a prominent YouTuber under the name 'Flying Beast,' garnering a massive following of over 8 million subscribers.

Taneja initially established his presence on YouTube with his fitness channel 'FitMuscle' in November 2016, where he shared his expertise and lifestyle. 

Subsequently, in December 2017, he launched 'Flying Beast,' marking a significant expansion of his online presence.