Content creator Viraj Ghelani features in new ACKO ad alongside Dhoni and Madhavan

New Delhi: Popular digital creator Viraj Ghelani takes centre stage in ACKO’s latest campaign, “Car ka Action Hero”, where he stars alongside cricket icon MS Dhoni and actor R Madhavan.

The campaign, conceptualised by Leo Burnett India and directed by filmmaker Vasan Bala, blends humour and action. 

Ghelani’s comic timing and screen presence bring a relatable edge to the high-octane films, which dramatise moments such as buying a new car, renewing insurance, filing claims, and showcasing ACKO’s roadside assistance promise.

While the presence of Dhoni and Madhavan amplifies the star power, it is Ghelani’s role as the relatable “everyman” car owner that anchors the films and bridges the brand’s message to audiences. 

Watch the three films here: 

Ashish Mishra, Chief Marketing Officer, ACKO, said, “At ACKO, we have always focused on making the car insurance process as seamless as possible. This campaign does exactly that. I am thankful to my team at Leo Burnett for coming up with this brilliant concept and am hopeful that this campaign will strike a chord with our customers.”

Vikram Pandey, Chief Creative Officer, Leo Burnett – South Asia, explained the creative approach, “In the cluttered insurance category, ACKO is quite literally a superhero, bringing together insurance, maintenance, and repairs into one seamless experience. But many car owners don’t yet see the scale of what ACKO can do. So, we leaned into the language India loves most—cinema. By giving the brand a blockbuster treatment, complete with a star-studded cast and larger-than-life action, we brought alive the idea of ‘Car ka Action Hero. ACKO.’”

The campaign will be rolled out across digital platforms, television and social media this month.