Facebook introduces new fan-creator engagement tools

New Delhi: Facebook is rolling out a set of features designed to bring fans and creators closer than ever. The platform’s latest additions, “Fan Challenges”, enhanced “custom top fan badges”, and fan community discovery tools, are intended to deepen engagement, spotlight fandom, and reward superfans.

With “Fan Challenges”, creators can post prompts tied to a hashtag: fans can respond by making their own content and submitting it as entries. Posts with high engagement will be featured on a “leaderboard”, visible in a central challenge feed for others to browse. 

In the first three months since testing, “over 1.5 million challenge entries” were submitted by fans, spurring “10+ million comments and reactions”. 

Facebook is also evolving its “Top Fan Badge” system. Fans who consistently engage with a creator’s content can earn the badge, which appears next to their comments. Where creators have designed “custom badges”, fans will receive notifications to accept the upgraded badge. 

Current numbers indicate that more than 500 million users globally have accepted top fan or custom badges from creators. Some high-profile creators, like Cardi B, Ed Sheeran and J Balvin, already use branded versions (e.g. “Bardi Gang,” “Sheerio,” “La Familia”) to deepen fan identity. 

Beyond direct engagement, Facebook is enabling fans to find other fans who share similar interests, helping fandoms grow organically. The update is part of Facebook’s broader push to strengthen fan communities, not just one-on-one creator-fan connections.

Meta frames these changes as a shift from passive following to “active participation”. The bet is that by making fandom more visible and rewarding, creators will enjoy stronger loyalty and elevate how audiences and brands interact.