Former WPP executive Amarendra Singh joins Komerz India as CMO

New Delhi: Komerz India, the Indian arm of UK-based Komerz Global, the global distributor specialising in omnichannel commerce solutions, has announced the appointment of Amarendra Singh as its Chief Marketing Officer. 

Komerz entered the Indian market earlier this year with a vision to build a full-funnel, creator-powered commerce engine tailored for the Indian ecosystem. 

Singh said, “Scaling Komerz in India will take both precision and poetry. On one hand, we’ll engineer demand through smart, sharp storytelling; on the other, we’ll build trust with transparency and outcomes that speak louder than campaigns.”

He cut his teeth under Preeti Vyas, rose through leadership stints at FCB ULKA, Grey Worldwide, and Creativeland Asia, and eventually launched his own creative venture, Infamous People. 

As CMO, Singh will be responsible for spearheading Komerz India’s brand strategy, narrative architecture, and go-to-market momentum. His focus will be on proof-first marketing, sharp execution, and storytelling that ties every consumer interaction back to business outcomes.

“Komerz felt like both a culmination and a clean slate — a rare opportunity to shape something new and necessary. My focus is to create momentum with meaning. Every story we tell must drive value for brands, creators, and the communities they serve,” he added. 

Over the next 6–12 months, Komerz India plans to move from stealth to story through high-impact case studies, meaningful partnerships, and community-powered momentum, said the company in a statement.