Mumbai: The digital world has been thrown into a delightful state of chaos, all thanks to a simple mispronunciation. What began as an innocent English lesson on Instagram has spiraled into a full-blown internet phenomenon, with brands scrambling to capitalise on the viral sensation.
One such moment came from content creator Ayush, who unintentionally sparked a meme fest while trying to learn English using an AI tutor.
In a now-viral split-screen video, Ayush was shown images of food and asked to guess their names. When a French croissant popped up, he confidently called it patties. But the real punchline? His sheer confusion when the AI corrected him with croissant—which he misheard as Prashant.
And just like that, brands sprinted to the meme buffet.
Britannia leads the ‘Prashant’ revolution
Not long ago, Britannia made headlines by launching an internship where candidates had to correctly pronounce ‘croissant’ to market their Treat Croissant. But with the Prashant meme dominating timelines, they took things a step further—temporarily rebranding their product as Britannia Treat Prashant to ride the wave of internet humor.
Check out their genius packaging here:
And another Prashant moment by Britannia.
Other brands that jumped on the ‘Prashant’ wagon
The incident has proven to be a goldmine for brands seeking to connect with a younger, meme-savvy audience. Memes, voice-overs, and cheeky brand integrations came rolling in.
Food delivery giant Swiggy posted a croissant with the caption: "Tum Prashant bologe, hum croissant samajh lenge."
Other brands played along too:
MCaffiene
Netflix added a cinematic twist.
Myntra dressed up the meme.
Ikea turned it into home decor
Lakmé made Prashant a beauty trend.
Ayush, the accidental meme lord, continues to post hilarious mispronunciation videos, growing his following to over 45K. Meanwhile, brands are proving once again that the best marketing isn’t always scripted—it’s about being quick, witty, and riding the meme wave before it crashes.
Because in today’s world, if your brand isn’t trending, it’s just… buffering.
/buzzincontent-1/media/agency_attachments/ovtHKkiRFrKggtFNaCNI.png)
Follow Us/buzzincontent-1/media/media_files/2025/03/25/s71BXDhBD5LerD1U9nPr.jpg)