Honor Smartphone dabbles in brand integration in music video ‘Dost Banke’

Honor smartphone has collaborated with Gurnazar Live and EYP Creations for the same

BuzzInContent Bureau
New Update

Delhi: Honor smartphone has collaborated with Gurnazar Live and EYP Creations, North India’s Talent Management and Marketing Company, for a brand integration of their flagship smartphone, the 'Honor X9b-5G', smartwatch, the 'Honor Choice Watch,  in the latest music video "Dost Banke.”

The song is sung by artists Rahat Fateh Ali Khan and Gurnazar, starring Bigg Boss fame Priyanka Chahar Choudhary. The Music video has been helmed by Abhaynoor Singh, with the song composed by Kushagra and Gurnazar.

The collaboration aims to enhance the visibility of newly launched  Honor devices, comprising their latest smartphone and smartwatch. In the video, snippets of both the devices have been strategically placed, highlighting various aspects of the devices. 

In response to the collaboration, Sharda Mandal, CMO at HTech India, expressed, "We are delighted to collaborate with Gurnazar Live and EYP Creations for 'Dost Banke'. This partnership underscores our  dedication to leveraging unique platforms to showcase the resilience and functionality of our Honor devices."

Commenting on the collaboration, Mayuri Gupta, Co-Founder and Director of EYP Creations, stated, “We are thrilled to partner with Honor smartphone for the brand integration in 'Dost Banke'. This collaboration exemplifies our commitment to crafting engaging content that resonates with our audience. By aligning with Honor’s vision, we aim to create a seamless experience that showcases the resilience and functionality of their latest launches, while also elevating the overall narrative of the music video."