Hoopr onboards Vitasta Kaul as Chief Marketing Officer

Delhi: Hoopr.ai has announced strategic additions to its executive leadership team. Rakesh Nair has been appointed as the Chief Technology Officer (CTO), while Vitasta Kaul joins as the Chief Marketing Officer (CMO), effective immediately.

Nair, with over 16 years of experience, assumes the mantle of CTO at Hoopr. His career spans roles at SHEROES, Mahila Money, and BookMyShow.

Nair said, "I'm thrilled to join Hoopr at this pivotal juncture. The creator economy is witnessing unprecedented growth, and Hoopr is at the forefront of enabling creators to thrive. With a daily stream average of 18,000 tracks and a remarkable 70% retention rate, Hoopr's tracks are evidently popular and engaging, contributing significantly to the platform's success. I look forward to leveraging my experience to build a robust technology foundation that empowers artists, facilitates seamless content creation, and unlocks new avenues for growth.”

Kaul has over 17 years of experience as a brand storyteller. Her experience includes early stage startups across EdTech, F&B, Design and Auto sectors. 

Kaul added, "I am excited to join the dynamic team at Hoopr and contribute to their remarkable growth story. The creator economy presents a canvas of limitless possibilities, and Hoopr's innovative platform is empowering creators, including 85% from the Nano category with fewer than 10,000 subscribers, to unleash their true potential by using copyright-cleared music to avoid legal hurdles and ensure smooth channel growth. With the broader creator economy thriving, over 700,000 people in India can make a living through YouTube income alone. As the market potential is immense, with over a million Indian channels crossing the 1,000-subscriber milestone to enable monetization, I am committed to crafting compelling narratives that resonate with our audience and drive Hoopr to new heights."

Gaurav Dagaonkar, CEO and Co-founder of Hoopr, commented on the appointments,saying, "We are pleased to welcome Rakesh and Vitasta to the Hoopr family. Their combined expertise and leadership will be invaluable as we move towards the next phase of our growth journey. With their guidance, we are well-positioned to strengthen our position as the go-to platform for copyright-safe music, enabling creators to thrive without legal hurdles."