ICICI Lombard creates AI-generated song ‘Jeet Ka Vishvas’

New Delhi: ICICI Lombard has launched an AI-generated theme song ‘Jeet ka Vishvas’ to celebrate the spirit of sales professionals. 

The song is created in Hinglish, Malayalam, Telugu, and Tamil.

The song was first unveiled to the sales team and employees of the company on WhatsApp groups.

To amplify the song, it is being leveraged as trending audio on Instagram, paired with meme marketing and reels, encouraging users to create and share their own content inspired by the song. 

The song is also being promoted on radio. 

“The anthem was created to celebrate the unwavering spirit of sales professionals, who form the backbone of every business, regardless of the sector or industry,” said Sheena Kapoor, Head - Marketing, Corporate Communications & CSR at ICICI Lombard. “Their relentless drive and dedication are instrumental in propelling business success. We have always been at the forefront of innovative and disruptive marketing strategies. From creating the industry’s first AI-generated campaign, we have yet another industry-first AI-generated song to our credit.”

"Jeet Ka Vishvas anthem series was inspired by the sheer energy of ICICI Lombard's sales & marketing team and we tried to capture their can-do attitude with catchy rap lyrics and music to motivate the team to unlock their full potential," says Arjun Kumar, Co-founder, Contenty.

Song Playlist Link – 

https://youtube.com/playlist?list=PL4vHPq9Q4WA8Z0a78oHHnfLdby0K5bCfh&si=kt90zNFKy_d95Pjg