Inflyx to launch Inflyx Pay to tackle delayed payouts in India’s creator economy

New Delhi: Inflyx is set to launch Inflyx Pay, a fintech-enabled payments platform aimed at fixing what it calls one of the creator economy’s biggest pain points in India: delayed and fragmented payouts.

In a note announcing the upcoming launch, the company said India’s creator economy is now valued at Rs 4,000 crore-plus, with more than 3 million creators powering brand campaigns across digital platforms, but payout timelines remain inconsistent and opaque for many creators.

Inflyx Pay is positioned as a purpose-built payments layer for the creator ecosystem. The platform is designed to enable direct, milestone-based payments between brands and creators, while reducing dependence on intermediaries. Creators can onboard, submit campaign deliverables and receive payouts into their bank accounts after verification, the company said, adding that the process will be RBI-compliant.

The company said payment operations have become harder for brands as they work with larger pools of mega, macro, micro and nano creators. Inflyx Pay aims to address this by automating reconciliation, improving transparency across stages and cutting delays that often strain brand-creator relationships.

Manjul Wadhwa, Founder of Inflyx and Anagram Media Labs, said the focus is to bring “financial certainty” to creators and “operational clarity” to brands. “This is about bringing professionalism and trust into an ecosystem that powers modern marketing,” he said.

Inflyx Pay is the fintech arm of Inflyx, which the company describes as an AI-powered influencer marketing platform offering creator discovery, campaign management and performance insights. Inflyx and Inflyx Pay together aim to bring greater accountability, speed and scale to creator-led marketing, the company said.

Speaking about the launch, Manjul Wadhwa, Founder of Inflyx and Anagram Media Labs, said, “Creators are the backbone of today’s marketing ecosystem, yet payment delays remain one of their biggest pain points. Inflyx Pay is built to solve this structurally. Our goal is to give creators financial certainty and brands operational clarity - without friction, without follow-ups. This is about bringing professionalism and trust into an ecosystem that powers modern marketing.”