Instagram considering long-form video and premium content, says Adam Mosseri

New Delhi: Instagram is considering whether long-form video and premium content may play a larger role on the platform in the future, according to Adam Mosseri, head of the Meta-owned social media service.

Speaking in an interview with Semafor, Mosseri outlined how Instagram’s strategy could evolve as content consumption patterns change. While the platform has prioritised short-form video in recent years, particularly through Reels, he indicated that this approach may be reassessed over time.

“It might turn out that maybe we'll need premium content to work… It might be that we need long-form video,” Mosseri told Semafor.

Instagram has historically focused on short-form discovery as part of what Mosseri has described as its core identity of connecting people with friends while enabling content exploration. This strategy has helped the platform compete with short-form video offerings from rivals such as TikTok and YouTube Shorts.

However, Mosseri acknowledged that sustained growth may require broader experimentation. He suggested that premium content formats, including subscription-based or creator-supported models, could be explored as potential ways to deepen engagement and diversify revenue streams.

Mosseri also noted that any move towards longer content would differ from platforms such as YouTube, where creators are encouraged to produce extended, high-production-value videos. According to him, Instagram’s environment is shaped by constant variety, which makes such formats less straightforward to adopt.

Beyond content length, Instagram is also examining how its experience could extend beyond smartphones. The platform recently rolled out an Instagram TV app for Fire TV devices, allowing users to watch and share Reels on larger screens, reflecting broader integration with living-room viewing.

Looking further ahead, Mosseri discussed how emerging hardware could reshape the platform. He pointed to smart glasses and wearable devices as potential future interfaces, predicting that such technologies could become mainstream within a decade.

“For a visual platform, [being] in a medium where you probably want most of your interactions with your smart glasses to be audio-only is a much bigger, more open question that we need to think about,” Mosseri said.