Instagram Head offers tips to expand content reach on platform

New Delhi: Adam Mosseri, Head of Instagram, shared practical guidance for users looking to increase their content reach in a recent Instagram Reel.

Mosseri outlined five key strategies, starting with the importance of capturing viewers’ attention quickly. He said creators need a strong hook in the first few seconds to prevent audiences from scrolling past.

He also highlighted accessibility, advising users to turn on captions as many viewers watch without sound. AI-powered translations for Reels into English, Spanish, Portuguese, and Hindi were recommended to reach a wider global audience. 

“Most of our users don't speak the language you speak, no matter what language you speak,” Mosseri explained.

Other tips included using music thoughtfully, especially for photo or carousel content, and experimenting with small-scale posting through Instagram’s trials feature. This allows creators to test content with new audiences before sharing it more widely.

Concluding the video, Mosseri promised further guidance in the near future, saying, “More advice to come soon.”

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