New Delhi: Kurkure has launched the “UP ka No. 1 Taste” campaign to celebrate its popularity and deep-rooted connection with the people of Uttar Pradesh.
Known for its unique masaledaar flavour and signature crunch, Kurkure has long been a well-loved snack in UP, resonating with the region’s taste for bold and authentic snacks.
To further strengthen its presence in the state, Kurkure introduced a new, value-packed offering: Kurkure Masala Munch with 65% extra.
In collaboration with popular regional influencers, the campaign showcased Kurkure’s distinctive taste as a leading snack choice in UP. Through engaging digital content, “UP ka No. 1 Taste” featured Kurkure as the go-to snack for every occasion, leaving a lasting impression and fostering strong brand recall.
Aastha Bhasin, Category Lead, Kurkure, PepsiCo India, said, “India is a country that's teeming with a multitude of cultures and distinct taste preferences. Being one of the disrupters in Indian salty snacks category, we at Kurkure, recognise and celebrate this diversity by tailoring our product portfolio to suit the distinct palates of our consumers. Uttar Pradesh holds a special place in Kurkure’s journey. Our ‘UP ka No. 1 Taste’ campaign celebrates the state’s love for bold flavors and Kurkure’s deep connection with its people. With 65% extra of the beloved Masala Munch flavor, we hope it gives our fans even more of what they love. It’s our way of saying thank you to UP, bringing even greater value and joy to every pack.”
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