MAD Group launches invite-only creator marketplace ‘Xley’

New Delhi: MAD Group, the parent company of MAD Influence, an influencer marketing agency, announced the launch of Xley, an AI and ML-powered platform designed to revolutionise collaborations between brands and creators. 

Xley is an invite-only, creator marketplace that facilitates brand-creator collaborations. 

The MAD Group said in a statement that by leveraging data-driven and automated approaches, Xley provides tools to enhance collaboration and streamline workflows, eliminating guesswork in the process.

The statement further highlighted that Xley distinguishes itself through three core pillars: Advanced Audience Insights, Extensive Creator Discovery Tools, and Comprehensive Campaign Management and Performance Tracking.

Xley offers access to over 200 million creators across YouTube, Instagram, and TikTok in more than 54 languages, 10,000 cities, and 150 countries.

Key features of Xley include Creator Discovery, utilising over 25 advanced filters for demographics, language, niche, and audience interests; ML-powered Insights for campaign analysis and performance tracking; an Effortless Management dashboard to plan, execute, and monitor campaigns; Scalability to suit various campaign needs; and Data-Driven Decisions through advanced analytics to maximise ROI and refine marketing strategies.

Gautam Madhavan, Founder of Xley and MAD Influence, stated, “Xley is more than just a marketplace; it's a movement to empower creators. We are excited to introduce Xley, a revolutionary platform that reimagines the creator economy. With innovative features and a commitment to supporting creators, Xley is poised to become the go-to destination for talent and opportunity.”

Aman Narula, Head of Strategy, Xley, added, “The genesis of Xley was rooted in addressing the core needs of influencer marketing: audience insights and precise targeting. Our vision was to create a platform that not only offers real-time analytics of social profiles but also simplifies and automates end-to-end campaign management in one cohesive space. As development progressed, it became evident that Xley’s capabilities extended far beyond initial expectations - enabling a broader user base, optimizing efficiency, and empowering content creators with enhanced visibility and streamlined brand partnerships. By significantly reducing manual workloads, accelerating timelines, and improving ROI, Xley stands as a transformative solution, redefining how brands and creators collaborate globally"

For brands, Xley enhances efficiency by automating manual processes like creator vetting and campaign tracking, improves ROI through data-driven insights, and extends global reach by connecting with creators across diverse languages and regions. Creators benefit from visibility, access to aligned campaign opportunities, the ability to build long-term partnerships, a centralised hub for managing campaign-related activities, business analytics, revenue tracking, and effective campaign management with faster approvals and reduced downtime.