Delhi: Nand Ghar, which aims to transform 14 lakh angawadis across India, unveiled a national movement – Agar Bachpan Se Poocha Khaana Khaya, Toh Desh Ka Kal Banaya (अगर बचपन से पूछा खाना खाया तो देश का कल बनाया) with actor Manoj Bajpayee. This movement by Nand Ghar is aimed at nourishing India’s future generation by ensuring healthcare, nutrition and ensuring preschool education for children.
In the campaign launch, Bajpayee was seen narrating his personal journey as a young theatre actor and outlined the support of his friends in ensuring regular nutritious meals. Bajpayee further urged people to extend their support and to donate, volunteer or partner with Nand Ghar.
Enthused about his association with Nand Ghar, Bajpayee said, "As someone who has lived with hunger pangs, I understand the deep impact it can have on physical, mental and emotional well-being. That's why initiatives like Project Nand Ghar are so crucial. It not only ensures that children receive proper nutrition but also brings hope, opportunity, and a chance for a brighter future. Let's all join hands with the Nand Ghar movement to ensure that we nourish the potential of children, and together, prepare for a brighter India.”
Sharing his thoughts on the movement conceptualised by McCann, Prasoon Joshi, CEO and CCO at McCann Worldgroup India and Chairman, Asia Pacific, said, “If we want to give our children a genuine chance at realizing their true potential, then well-rounded nutrition is essential. What better way to highlight this than to bring forth some of India’s most famous sons and daughters who have faced this hurdle in their journey.”
Welcoming Bajpayee in joining this movement, Anil Agarwal, Chairman, Vedanta, said, “Project Nand Ghar is a national movement that supports the overall well-being of children and women with a focus on health and nutrition. We are delighted that Manoj Bajpayee ji has extended his support to this growing movement. His personal life story deeply resonates with Nand Ghar’s cause to nourish and transform the lives of our future generations.”