Meesho collaborates with 21,000 influencers through its creator marketplace

New Delhi: Meesho’s Creator Marketplace connected over 21,000 influencers with 14.5 million users in its first year. 

Meesho's Content Commerce initiative is driving a significant shift towards influencer-led shopping, particularly in categories like fashion, beauty, and home décor.

The platform's three-pronged approach includes:

• Meesho Creator Club: An in-house affiliate program providing influencers with tools and resources to monetise their content, track performance, and collaborate with brands.

• Video Finds: Short, engaging product videos embedded within the Meesho app, allowing users to seamlessly discover and purchase items.

• Live Shop: Interactive live streams where sellers and influencers showcase products and engage with customers in real time.

"India's creator economy is evolving rapidly," said Prasanna Arunachalam, General Manager of Monetization and Content Commerce at Meesho. "We are excited to be at the forefront of unlocking economic opportunities for influencers, creating a level playing field for both large and micro creators."

In a statement, Meesho said that this initiative has fueled a 3X increase in order volume for Meesho, with nearly 10X growth in key categories. The platform's success extends