Meta and Safer Internet India launch creator-led effort to tackle online scams

New Delhi: Meta, in partnership with Safer Internet India, has announced a creator-focused initiative to address the growing concern of online frauds and scams. 

The collaboration includes capacity-building sessions and workshops tailored for digital creators, focusing on scam identification, promoting safety tools available on Meta platforms, and producing educational content for their audiences.

The programme was introduced during an event titled Creators for Online Trust, hosted by Safer Internet India with support from Meta. The gathering brought together creators, tech companies, and public sector representatives to share insights and examine how trusted online voices can help influence safer digital practices. 

A roundtable discussion explored the role of creators in addressing scams and encouraging more informed behaviour among internet users.

Nathaniel Gleicher, Global Head of Counter Fraud and Director of Security Policy at Meta, commented, “At Meta, we recognize that combatting frauds and scams requires cross-industry action and ongoing education and raising user awareness is crucial to promote a safer online environment. Through our partnership with Safer Internet India, we want to empower creators to spearhead conversations around digital safety. 

By providing them with comprehensive tools, knowledge, and ongoing support, we strive to foster a collaborative ecosystem where creators not only educate users on identifying and preventing scams but also reinforce consumer habits that include safe and informed digital behavior.”

Berges Malu, Co-Convenor of Safer Internet India, added, “We are excited to launch this meaningful initiative keeping the creator ecosystem at the forefront. Popular online voices are uniquely positioned to humanize complex safety information and deliver it with authenticity. This campaign is an important milestone in our broader goal of creating a digitally secure India where every user feels empowered and informed.”

Meta recently introduced the second edition of its anti-scam campaign, Scams se Bacho 2.0, which includes content developed in partnership with creators. The initiative uses public-facing formats in locations such as Mumbai to raise awareness around scams like impersonation, fake loan schemes, and OTP fraud, using regionally relevant and visual storytelling methods.