MrBeast acquires Step app to provide financial education and tools for Gen Z

New Delhi: YouTube megastar MrBeast has announced that his company, Beast Industries, is acquiring Step, a banking app designed for teenagers and Gen Z users. 
He shared the news in a tweet on Monday, writing, "I'm so excited to share that we are acquiring the financial services app, Step."

I'm so excited to share that we are acquiring the financial services app, @step

Nobody taught me about investing, building credit, or managing money when I was growing up. That's exactly why we’re joining forces with Step! I want to give millions of young people the financial…

— MrBeast (@MrBeast) February 9, 2026

As per the news reports, Step has grown to more than 7 million users and raised approximately $500 million in funding. The app offers financial services to help young people build credit, save money, and invest. Celebrity investors in the company include Charli D’Amelio, Will Smith, The Chainsmokers, and Stephen Curry, alongside venture firms such as General Catalyst, Coatue, and Stripe.

The acquisition aligns with Beast Industries’ broader strategy to expand beyond YouTube ad revenue. MrBeast, whose real name is Jimmy Donaldson, is the most-subscribed creator on the platform, with over 466 million subscribers. His business ventures also include the chocolate brand Feastables, MrBeast Burger, Lunchly, and a Prime Video show, Beast Games.

MrBeast highlighted the personal motivation behind the deal, stating, “Nobody taught me about investing, building credit, or managing money when I was growing up. I want to give millions of young people the financial foundation I never had.”

Earlier reports indicated that Beast Industries had shown interest in financial services, including the potential launch of a mobile virtual network operator, similar to Ryan Reynolds’ Mint Mobile.