MrBeast shares Super Bowl ad idea; Salesforce CEO Marc Benioff responds

New Delhi: YouTuber MrBeast has publicly shared his long-standing ambition to create a Super Bowl commercial, prompting a high-profile response from Salesforce chief executive Marc Benioff, who offered to explore a potential collaboration.

MrBeast, whose real name is Jimmy Donaldson, took to social media to say that he had been holding on to an idea for a Super Bowl advertisement for several years and was looking for a brand willing to back it. Addressing his millions of followers, he wrote, “I’ve been sitting on an amazing Super Bowl commercial idea for years. Someone please let me make your brand’s Super Bowl commercial so I can finally make this idea happen.”

I've been sitting on an amazing Super Bowl commercial idea for years. I know it’s random but someone please let me make your brand's Super Bowl commercial so I can finally make this idea happen 🙏🏻

— MrBeast (@MrBeast) December 29, 2025

Benioff responded publicly, extending an invitation that blended humour with corporate ambition. “Jimmy, you absolute Slack maniac, hit me with a wild offer I can’t refuse for your Super Bowl spot!” he wrote, adding, “Let’s make the craziest Salesforce-Slack love child ad the world’s ever seen.”

The exchange underscores MrBeast’s growing visibility among senior executives at major corporations, signalling how digital creators are increasingly intersecting with traditional brand decision-makers rather than operating solely within influencer marketing frameworks.

Super Bowl advertising remains one of the most expensive marketing platforms globally. Earlier this year, reports indicated that Fox charged around $7 million for a 30-second spot during the 2025 broadcast, while CNN reported that some premium placements exceeded $8 million. Major advertisers securing these slots reportedly included Pepsi, Uber Eats and Anheuser-Busch.

MrBeast’s ability to generate hundreds of millions of views organically through his videos has made him a significant figure in the broader media ecosystem. Salesforce, which acquired workplace messaging platform Slack for $27.7 billion in 2021, has continued to integrate the brand into its wider product narrative.

Donaldson’s online reach has also attracted engagement from other prominent technology leaders. Tesla chief executive Elon Musk has previously responded to his posts, and earlier this year MrBeast revisited his long-running joke about becoming chief executive of X, formerly Twitter, following the resignation of Linda Yaccarino. Posting on X, he wrote, “I’ll fill the roll,” referencing a 2022 exchange in which Musk had replied to a similar suggestion by saying, “It's not out of the question.”