New Delhi: Fashion influencer Nancy Tyagi, who gained massive attention after her show-stopping pink gown at the 2024 Cannes Film Festival, an outfit she proudly claimed to have stitched herself, has returned to the red carpet this year, only to find herself mired in controversy.
Tyagi's second appearance at the ongoing 78th Cannes Film Festival featured a beige sequinned corset paired with a flowing skirt. She claimed the outfit, inspired by her mother's favourite colour, took her over a month to make. However, those claims are now being challenged.
Singer Neha Bhasin was among the first to raise concerns, taking to Instagram Stories to point out the similarities between Tyagi’s corset and one she had previously worn during a concert. “This corset looks too familiar, hmmmm. Just wondering,” Bhasin wrote, sharing a collage comparing both outfits with the caption “Same Same.”
In follow-up posts, Bhasin identified the outfit as being from The Source Bombay, a Bandra-based fashion store known for customised rental and sale pieces. She shared an old post featuring the same corset and added, “I rest my case.”
Surbhi Gupta, founder of The Source Bombay, later confirmed to The Free Press Journal that Tyagi had indeed purchased the outfit. “Nancy claims she stitched it herself, but she bought it from us. She got it from our Mumbai store. We don’t have any problem, she purchased it, so she's free to wear it. But it is our design. We didn’t do a barter or a collaboration,” Gupta said, adding that the cape Tyagi wore was not from the store and may have been custom-made.
Gupta revealed that the outfit was sold for 25,000 rupees.
On Tuesday, Neha Bhasin further clarified her reasons for speaking out. “The intention was not to demean another woman but to state a simple fact. We have all worked hard to be where we are. We are all self-made,” she said in an Instagram Story.
“But to call someone else's work your own will never be okay. The Source Bombay started from a small garage 15 years ago, and I’ve seen Surbhi work tirelessly to grow her business. Just because no one is applauding someone’s journey doesn’t mean you can rob them of their credit,” Bhasin wrote, urging people to value authenticity and give credit where it’s due.
Fashion commentator Sufi Motiwala also weighed in, accusing Tyagi of misleading her audience. This controversy has reignited broader conversations around transparency in influencer marketing and the importance of acknowledging creative ownership.
Notably, this is not the first time Tyagi has faced scrutiny. Last year, several small businesses accused her of failing to deliver on promotional promises in barter collaborations.
As of now, Nancy Tyagi has not issued a formal statement addressing the allegations.
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