Ola Electric onboards Anecdot Culture Studio to lead influencer mandate

New Delhi: Ola Electric has brought on Anecdot Culture Studio to lead its influencer advocacy and culture-building initiatives. The move signals a shift in Ola Electric’s outreach strategy, aiming to expand its appeal beyond traditional marketing by embedding electric mobility into everyday cultural conversations.

Under this partnership, Anecdot will work on developing an influencer-driven approach and storytelling framework that seeks to encourage wider acceptance and deeper identification with electric vehicles across diverse Indian audiences.

Mohit Kharbanda, Founder & CEO, Anecdot Culture Studio, said, “At Anecdot, we’ve always believed that culture isn’t built in boardrooms, it’s shaped in living rooms, on timelines, and in everyday conversations that feel real. With Ola Electric, the opportunity isn’t just to market electric vehicles, it’s to reframe aspiration itself. This is about taking a new generation along with you in this revolution which can be cool, relevant, and deeply personal. From regional creators to national voices, from digital storytelling IPs to grassroots-led activations, our focus is on enabling authentic narratives that embed futuristic mobility into lifestyle, identity, and imagination.”