Rannvijay Singha launches Madcap Luxe to blend motorsport, travel, and culture

New Delhi: Television personality and motorsport enthusiast Rannvijay Singha has co-founded Madcap Luxe Travel Experiences, described as India’s cultural platform uniting motorsport, luxury travel, lifestyle, and branded storytelling. 

The venture has been launched alongside co-founders Arvind Balan and Rohit Jha under Madcap Adventure, which operates across two verticals, Madcap Luxe Travel Experiences and Madcap Lifestyle & Adventure IPs.

The initiative introduces a range of self-drive expeditions blending motorsport energy with luxury travel. These include curated routes that combine hospitality, cultural experiences, and motorsport access such as private F1 paddocks, Dakar rally bivouacs, and heritage stays.

“Madcap Luxe is not about itineraries, it’s about emotion engineered. It’s for those who live boldly, seek authenticity, and want to drive their own legend,” said Rannvijay Singha.

The second vertical, Lifestyle & Adventure IPs, debuts with BlackOut 40, described as India’s first 40-hour, non-stop, stay-in biker festival, set against the backdrop of Rajasthan’s desert landscape. The event integrates adventure, art, and heritage while highlighting local craftsmanship and culture.

“We are creating formats that go beyond festivals, these are cultural movements. BlackOut 40 brings together adventure, art and heritage a celebration of India’s roots and modern identity,” said co-founder Arvind Balan.

Rohit Jha added, “Our goal is to build IPs that don’t just create a moment of impact, but an era of relevance that imprints itself in the cultural memory of audiences, sustaining that connection for generations.”

Madcap Luxe is powered by experiential marketing agency Maxperience, known for working with brands such as Porsche, Hyundai, Royal Enfield, Suzuki, Mobil, and Hero. The partnership is intended to combine storytelling, adventure, and luxury experience design.

“This is India’s moment. We are not following global formats anymore; we are creating them,” said Balan.

The 2026 global calendar includes a series of international luxury drives, such as The Saudi Grand Drive, Dakar Edition (January 2026), The Mustang Frontier Drive, Forgotten Kingdom Edition (May 2026), The UK Grand Drive, Isle of Man TT Edition (June 2026), and The Grand American Drive, Route 66 Centennial Edition (June 2026).

Madcap Luxe will also feature bespoke experiences under two new divisions, Curate Your Own, focused on personalised journeys, and Rare Experiences, offering access to exclusive events including F1 drives at Monza, skydives in Spain, and glamping in desert locations.