Razorpay introduces Podcast as a Service Platform, ‘Razorpay PaaS’

Delhi: Razorpay launched an Industry-first and World’s Only Podcast as a Service Platform, ‘Razorpay PaaS’, on April 1. This platform by Razorpay aims to enable users to create a podcast within minutes on a topic of their choice, at a time most convenient to them, with over 20 Celebrity Guests including Mark Zuckerberg, Joe Biden, Batman, Ironman, Rihanna, Morgan Freeman, Rafael Nadal, Ed Sheeran, Lady Gaga, Serene Williams among others. 

India is the third-largest podcast consumer in the world with over 57.6 Mn monthly listeners, according to PWC’s Global Entertainment and Media Outlook 2020-24 Report. One of the major roadblocks to adoption is getting hyper-personalised content of choice. 

Razorpay Spokesperson said, “The recent surge in consumption of in-depth insightful conversations in the form of podcasts has been astounding. An avid podcast listener myself, I have resorted to some of the best podcasts, be it while commuting to work, walking my dog, or having a ‘Sleepless In Seattle’ moment. I've always been fascinated by the enriching knowledge and experience they offer, expanding one's mental horizons and sparking unconventional thinking. After immersing myself in countless podcasts, the idea of empowering others to create their own podcasts felt like the next logical step. With Razorpay PaaS, we’re not just introducing a service; we are unleashing a platform that will seamlessly integrate into the fabric of daily life of every human." 

The Spokesperson added, “At Razorpay, we continue to introduce many firsts in the ecosystem and we believe this one will truly disrupt consumption patterns like never before. I can’t wait to see the stories, insights, and conversations that will emerge as a result of this.” 

The platform also features a section called ‘Our Picks’ which has a sample of favourite podcasts, curated and handpicked by Razorpay’s leadership for the users who are indecisive about where to begin their podcast consumption journey. 

The brand’s press statement revealed that one of the most well-received and celebrated episodes of this section features Lionel Messi and Cristiano Ronaldo sharing their views on why the term GOAT should be retired and some new animals should be given the spotlight. 

The platform is a free-of-cost solution and can be accessed by any user as long as they have a device and internet to access the platform.