Sejal Gaba, Keshav Shashi, Raj Shamani among YouTube’s top creators in India for 2025

New Delhi: Sejal Gaba, Keshav Shashi Vlogs, Tera Trigun, Sirf Shreyansh, Zidaan Shahid Aly, KL BRO Biju Rithvik, Tech Master Shorts and Raj Shamani have been named among the top 10 creators in India on YouTube in 2025.

As per YouTube’s Global Culture & Trends Report 2025, the India Top Creators ranking is based on subscribers gained in the country during the year and excludes artists, brands, media companies and children’s channels. 

MrBeast tops the India chart, followed by Sejal Gaba, 김프로KIMPRO, Keshav Shashi Vlogs, Tera Trigun, Sirf Shreyansh, Zidaan Shahid Aly, KL BRO Biju Rithvik, Tech Master Shorts and Raj Shamani.

On the culture side, India’s top trending topics on YouTube this year range from global IPs like Squid Game and K-pop title KPop Demon Hunters to deeply local cultural hooks such as Saiyaara, Rajinikanth’s film Coolie, the Kumbh Mela, IPL 2025, Sanam Teri Kasam, Asia Cup and meme characters like Labubu and “Tung tung tung sahur”.

To mark its 20th anniversary, YouTube has also launched its first-ever Recap, giving users a personalised look back at their year on the platform — from top channels and interests to a unique “viewer personality” profile.

YouTube said India has traditionally rewarded creators who speak to viewers in their own languages and lean on shared cultural touchpoints like movies, sports and current events. It cites Sourav Joshi, Sejal Gaba and Raj Shamani as examples of creators who added millions of subscribers this year through daily vlogs, sketches and topical podcasts built on that formula.

However, the platform flags a clear shift in 2025: success in India is “no longer contingent” on region or language. MrBeast, for instance, dubbed his videos into seven Indian languages and gained more than 47 million subscribers from India alone this year. At the same time, pan-India dubbing has become standard for both studios and creators. For example, Sun Pictures launched the trailer of Rajinikanth’s Coolie in Tamil, Kannada, Hindi and Telugu, while Ashish Chanchlani is returning to YouTube with Ekaki, a horror-comedy series dubbed in five languages.

At the other end of the spectrum, YouTube highlights the rise of Shorts-first, non-verbal channels that rely on music and visual gags rather than dialogue. Kerala family channel KL BRO Biju Rithvik has built over 79 million subscribers with “Tom & Jerry-style” family adventures, while Korean collective 김프로KIMPRO uses non-verbal visual challenges to “gamify” the Shorts experience for Indian viewers.

Where language cannot unify, memes are doing the job. The report notes that Labubu collectibles and the AI character “Tung tung tung sahur” from the Italian Brainrot meme universe have entered India’s online vocabulary alongside Bollywood and cricket. 

Creators such as Carry Depie, Ayush More and Wanderers Hub have used these memes inside scripted stories, horror satire and modded Minecraft/Roblox worlds, effectively localising global internet phenomena for Indian audiences.

Looking ahead, YouTube predicts that sustained success in India will depend on creators who can cut across geography and language by tapping shared cultures, using dubbing and non-verbal formats smartly, and engaging with internet-first phenomena that already feel native to Indian users.

Globally, the 2025 Culture & Trends Report tracks similar shifts across markets such as the US, Korea, Germany, Mexico, France, Indonesia, Brazil, Japan, the UK, Canada and the Middle East and North Africa. It points to trends like creator-led boxing and reality shows in Spanish-speaking markets, AI-driven “brainrot” characters and new genres like Indonesia’s “hipdut”, creators turning into primary news and sports broadcasters in France, Germany’s focus on offline fan meet-ups, and the continued strength of long-form explainers and interviews in the UK despite the rise of Shorts.

Overall, YouTube positions these lists as evidence that creators, whether MrBeast or KL BRO Biju Rithvik in India, or their counterparts in other regions, are increasingly shaping mainstream culture, with local memes, music and formats travelling faster across borders than ever before.