Sharan Hegde’s 1% Club becomes first SEBI-registered finfluencer-led firm

The journey to obtaining the license took six months, including collaborations with top compliance and law firms in the country

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Sharan Hegde

New Delhi: Sharan Hegde’s 1% Club has become ‘the first finfluencer-led company’ to secure the SEBI-registered Investment Adviser (RIA) license.  

The RIA license is a mark of excellence and credibility in India’s wealth management space, signifying that 1% Club’s Personal CFO division is now fully compliant with SEBI’s strict regulatory framework.

The journey to obtaining the license took six months, including collaborations with top compliance and law firms in the country. The registration paves the way for the company to offer personalised 1-on-1 financial planning services to its members, leveraging transparency, trust, and regulatory compliance. 

The Personal CFO division has grown to a team of 40 professionals and is already managing Rs 750 Crores in Assets under Advisory (AUA). The company’s larger vision is to expand its reach across major Indian cities, aiming to meet the growing financial advisory demand in the country. As per the SEBI Chairman, India requires a million financial advisors, yet there are only about 1,300 certified planners. The 1% Club aims to capture at least 5-10% of this need over the next decade, ensuring that middle-class Indians have access to affordable financial planning.

Sharan Hegde- Entrepreneur, Founder and CEO of 1% Club, said, “This marks the first time a fintech company, associated with a finfluencer, has registered with SEBI for an RIA license, setting a precedent in the wealth management industry. At 1% Club, we want to build trust, credibility, and a lasting legacy for India’s rising middle class. While the journey ahead will be tough, we are prepared to lead with integrity, scale nationally, and meet the evolving financial needs of millions. This is just the beginning; our vision includes acquiring more SEBI licenses to offer robust investment products like stock recommendations, small cases, and high-yielding debt solutions.”

“Getting the SEBI RIA license is a big step forward for the 1% Club. It strengthens our commitment to acting in the best interest of investors and making financial planning accessible and impactful for India’s middle class, with trust and transparency at the core,”  Raghav Gupta, Co-Founder, 1% Club added. 

Sharan Hegde Finfluencer SEBI