SocialTweebs partners with AfterMath Ventures to power gaming creator economy

New Delhi: Influencer marketing agency SocialTweebs has joined forces with AfterMath Ventures, the games and esports agency. 

Through this collaboration, AfterMath Ventures will leverage its expertise in building gaming communities, crafting and executing gaming content and IPs, while SocialTweebs will bring its influencer discovery, campaign management, and analytics capabilities. 

The global gaming industry, valued at over USD 299 billion in 2024, is projected to surpass USD 600 billion by 2030, with India emerging as one of its fastest-growing markets, expected to more than double from USD 15.36 billion in 2024 to USD 35.59 billion by 2030. 

Together, the two companies aim to provide gaming brands with end-to-end solutions that combine creative storytelling with precision targeting and measurable results.

Unlike traditional influencer segments such as lifestyle or automotive, gaming creators thrive in immersive, interactive ecosystems where content is participatory, fostering deeper engagement and long-term loyalty for brands.

Through this collaboration, AfterMath Ventures will leverage its expertise in building gaming communities, crafting and executing gaming content and IPs, while SocialTweebs will bring its influencer discovery, campaign management, and analytics capabilities. 

Fauzan Abdul Rahim, Founder of SocialTweebs, said, "Gaming creators are unlike any other content segment; they command deeply invested, highly engaged audiences that brands can no longer afford to overlook. Our goal is to revolutionise the space by combining science with creativity, ensuring brands get maximum value from every campaign. We are excited about this partnership with AfterMath Ventures, which allows us to combine our tech-driven influencer marketing expertise with their gaming-first creative strategies, offering brands an unmatched ability to connect authentically with this thriving community."

Mansoor ‘Nabu’ Ahmed, Founder of AfterMath Ventures, said, "The gaming creator economy is redefining brand engagement, turning audiences into active communities. Partnering with SocialTweebs gives us the technology, insights, and reach to scale these connections meaningfully. We’re grateful for this collaboration and eager to see the impact we can create together."