Mumbai: Spotify recently announced that it paid out more than USD 100 million to podcast makers in the initial financial quarter of 2025, which marks a milestone in the platform.
This is the first time as well that Stockholm-based Spotify has shared any figures related to earnings and prioritised non-music content.
The figures show revenues from such earnings as advertising and payments through the Spotify Partner Programme, a programme initiated this year to monetise podcasters. This is a product that offers more than the regular ad models and offers more revenue streams.
In a blog post, Spotify said, “The Spotify Partner Program is driving growth, with total earnings for participating creators up 23% month-over-month from January to February, and 29% month-over-month from February to March. We’ve also seen a significant increase in video podcast adoption, with active monthly video podcasts up 28% since the program launched.”
Since its entry into non-music content in 2015 and subsequently the acquisition of Gimlet Media, Spotify has kept expanding its library with crime series and livestream conversations, going beyond the usual music listings for its audience.
The firm ended 2024 with Euros 15.7 billion in sales and marked its first-ever yearly net profit of Euros 1.1 billion.
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