SSBeauty by Shoppers Stop launches beauty reality show ‘Glamfluencer 2025’

New Delhi: Shoppers Stop has launched Glamfluencer 2025 by SSBeauty. 

It is a beauty reality show designed to discover India's next Super Beauty Influencer. 

Contestants from across the country will undergo rigorous training in beauty techniques, content creation and digital trends while participating in challenges that test their creativity, knowledge, and resilience. 

Covering all aspects of beauty, the show will encompass makeup, skincare, fragrances, and haircare & styling, ensuring that contestants are equipped to inspire across every facet of the beauty industry.

Biju Kassim, Customer Care Associate and CEO of Beauty, Shoppers Stop, said, “At SSBeauty, we believe in empowering individuals to redefine beauty and creativity in the Indian market. The launch of this unique IP aims to give India its very own Super Beauty Influencer. With Glamfluencer, we are not just launching a reality show – we are creating a transformative platform that celebrates talent, fosters innovation, and sets new benchmarks for the beauty industry, while positioning our country globally. This initiative aligns with our vision to inspire, educate, and amplify voices, bringing consumers and brands closer through unforgettable experiences.”