Star Health uses split-screen storytelling to contrast life with and without insurance

New Delhi: Following World Insurance Day, Star Health Insurance launched a new campaign that sheds light on the stark realities faced by families without health insurance and the comfort and security that comes with being insured.

The campaign uses a split-screen narrative to present two parallel experiences of the same family visiting a hospital. On the left side of the frame, the uninsured family is seen waiting in long queues, struggling to get timely care, compromising on privacy, and scrambling at the billing counter to gather enough money. On the right side, the same family’s experience is entirely different. With health insurance, they move through the process smoothly, receive priority consultations, stay in a private room, and navigate the situation with dignity and peace of mind.

A thin line divides the two sides of the screen, serving as a subtle metaphor for the single decision that can separate hardship from reassurance. The campaign highlights relatable moments in a hospital environment: the anxious waiting, the lack of comfort, the stress of paying bills and contrasts them with the ease and calm that comes from being prepared.

Actor Dibyendu Bhattacharya plays the role of the family’s head with a restrained and convincing performance, effectively conveying the emotional toll of being uninsured.

Campaign Video:

Throughout the narrative, the campaign focuses on real, everyday situations, making the message resonate strongly with viewers. 

The campaign concludes with the campaign line “Health Insurance abhi lena smart hai,” emphasising the importance of acting now rather than waiting for a crisis to strike.

With this campaign, Star Health brings attention to an issue that many often overlook, reminding audiences how one decision can change the course of their medical journey.