The Family Man’s Srikant gets a pep talk from Samay, Apoorva and Tanmay

New Delhi: Prime Video has kicked off an influencer-driven burst for The Family Man 3 with a short sketch in which creators Samay Raina, Apoorva Mukhija and Tanmay Bhat “coach” Srikant Tiwari, only for Manoj Bajpayee’s character to clap back before the season promo rolls.

The new season of Raj & DK’s franchise streams November 21, 2025, with Bajpayee returning alongside new adversaries played by Jaideep Ahlawat and Nimrat Kaur. 

Prime Video’s casting leans on three distinct fan bases—stand-up (Raina), short-form skits (Mukhija) and long-running commentary/comedy (Bhat)—to broaden reach beyond paid media. 

In the clip, the trio playfully “mentors” Manoj Bajpayee’s Srikant Tiwari on how to survive the new season as he’s the ‘Most wanted man”; the bit ends with Srikant firing back, telling Samay his “show is already shut,” warning Apoorva her followers will be “fewer,” and telling Tanmay that his YouTube will shut, before cutting to the season promo. 

It is also a calculated “edgy but influential” pick: all three have commanded attention and controversy this year, which reliably fuels discussion and meme velocity. For example, the police summoned Raina and Mukhija after a roast-style video drew complaints, while Bhat’s earlier flashpoints, like AIB’s 2018 crisis, remain part of his public narrative. 

Videos like these are now a standard launch lever: seed a meme-ready premise, cross-post via creator handles, then ladder up into trailers, OOH, PR hits and cast junkets. 

Platform case studies and industry reports show Indian streamers increasingly pairing celebrity campaigns with creator collabs to localise tone and extend reach, especially into vernacular feeds.