Wishlink rolls out InfluenceOS to streamline creator-led marketing in India

New Delhi: Wishlink has introduced InfluenceOS by Wishlink, described as India’s first creator commerce operating system. 

The launch took place at The Future of Social Commerce: Wishlink and Meta, an industry event hosted in partnership with Meta at the Meta office in Gurgaon. The event brought together more than 180 stakeholders, including D2C founders, marketing leaders, and creators.

InfluenceOS by Wishlink is designed to help brands manage and scale their creator networks, combining creator discovery, campaign automation, and real-time attribution to support performance-focused creator commerce. The platform was demonstrated live at the event, showing how brands can run and optimise creator-led revenue channels.

Shaurya Gupta, Co-founder and CEO of Wishlink, said, “Social commerce in India is undergoing a fundamental transformation. Creators are no longer just amplifiers, they are becoming high-conversion commerce channels. With InfluenceOS and Engage, we are enabling brands to run, track, and scale creator-driven revenue with transparency and precision.”

The event included keynote sessions on the evolution of social commerce and a panel discussion moderated by Karan Singla, featuring Deepash Jain, VP Marketing at Myntra; Nayani Nasa, Partnerships at Meta; San Kalra, creator and entrepreneur; and Rimjim Deka, founder of Littlebox.

Discussions focused on the shift from traditional influencer marketing to performance-led creator commerce, the rise of direct message-driven shopping, and India’s role in shaping the global social commerce landscape.