YouTube rolls out multi-language audio dubbing feature for creators

New Delhi: YouTube will expand its multi-language audio feature to millions of creators worldwide in the coming weeks, allowing them to add multiple dubbed tracks to a single video.

Viewers in countries such as Korea, Brazil and India will be able to watch new uploads from U.S. creators in their own languages within minutes of release.

The feature was piloted two years ago with a small group of creators. YouTube says those who used it saw more than 25% of their watch time coming from non-primary language tracks. The company has also begun testing multi-language thumbnails, giving creators the option to display video previews in the language selected by viewers.

The impact has been notable for high-profile channels. Jamie Oliver’s channel reported a threefold increase in views on videos with dubbed audio. Popular creators like MrBeast and Mark Rober are now publishing content in dozens of languages. Rober, who uploads dubs in more than 30 languages per video, has used the feature to reach audiences from Seoul to São Paulo.

Chef Nick DiGiovanni, another early participant, said the tool has helped him expand globally. He now adds audio in Spanish, Turkish, Vietnamese, Russian, Arabic and other languages, which he said has brought a measurable boost in international viewership.