YouTuber Dhruv Rathee launches AI startup, AI Fiesta

New Delhi: YouTuber Dhruv Rathee has announced the launch of his first startup, AI Fiesta, a platform that brings together multiple premium artificial intelligence models in a single interface. Rathee, who has close to 30 million subscribers, said the idea stemmed from affordability challenges and the fragmented use of different AI tools.

In a YouTube video, he explained that paid versions of models such as ChatGPT, Gemini, Claude, Grok and Perplexity cost between $20 and $30 a month each, which is often out of reach for many users in India. As a result, people tend to depend on free versions with restricted features. He added that because different models perform better at different tasks, users often need to subscribe to several services and switch between them to achieve desired outcomes.

AI Fiesta integrates access to ChatGPT-5 Plus, Gemini 2.5 Pro, Claude 4 Sonnet, Grok 4 and Perplexity Sonar Pro in a single chat window. Features include side-by-side model comparisons, selective follow-ups, prompt enhancement, project-based system prompts, image generation and audio transcription.

The service is priced at Rs 999 per month, or Rs 833 per month with annual billing. Rathee said the platform seeks to make advanced AI tools more affordable and confirmed that UPI payments would be accepted, something not commonly available on international AI platforms.

Co-founded with a Y Combinator alumnus, AI Fiesta intends to expand its offerings with regional language support, a wider range of AI models, and the release of an iOS application. Subscribers will also have access to a “Prompt Book” of over 3,000 examples across 25 categories, as well as a community and webinars, as per the report.