YouTuber MrBeast plans financial platform and mobile phone company

New Delhi: YouTube creator MrBeast, whose real name is Jimmy Donaldson, is planning to expand into financial services and mobile phones, according to the news report. His holding company, Beast Industries, is exploring the launch of a financial services platform and a phone company called Beast Mobile.

The company generated over $400 million in revenue last year and is reportedly taking steps to control costs while expanding its business.

“We're also launching a phone company, Beast Mobile, and a financial services platform in there, wrapped in financial literacy and access to the world's information, in making sure we're doing good while doing well,” Beast Industries CEO Jeffrey Housenbold said at The New York Times’ DealBook Summit.

A company application filed with the US Patent and Trademark Office in October 2025 listed plans for a “mobile app and online services for a range of banking, financial advisory, crypto exchange, and other services,” which would operate under the “MrBeast Financial” brand.

The filing aligns with a 2025 fundraising pitch deck viewed by Business Insider, which outlined plans to expand into fintech. The deck reportedly described customised offerings targeting MrBeast’s audience, supported by financial literacy content, including student loans, insurance, and credit insights.

The company plans to partner with an existing fintech firm to leverage its infrastructure while avoiding regulatory, credit risk, and capital requirements.

Some creators, including TikToker Charli D’Amelio, have invested in fintech firms. “It’s unusual for a creator to enter a field like banking because of the regulation involved,” trademark attorney Josh Gerben previously told Business Insider. “Even with a licensing deal, there’s a reputational risk when people’s money is involved,” according to the news report.

Housenbold, who became CEO in September 2024, said the company is also building a marketplace to connect creators with Fortune 1,000 marketers looking to access the creator economy.

During an onstage interview at the summit, Donaldson said he is focusing on improving his videos in the coming year and highlighted how media fragmentation has made growth on YouTube more challenging.

Donaldson is currently the most-subscribed creator on YouTube, with over 450 million subscribers. He has expanded into other ventures, including the Amazon show Beast Games, the chocolate bar company Feastables, and the analytics firm Viewstats, according to the news report.

Beast Industries reportedly lost money last year, mainly due to high costs in its media business, and has been hiring executives focused on sponsorships and scripted content while also implementing cost-cutting measures.