‘Challenge Yourself' will create the most imaginative and unique content, says Oppo India's Sumit Walia

To promote its latest smartphone Oppo Reno2, Oppo India has partnered with Instagram to launch a ‘Challenge Yourself’ initiative that challenges GenZ and millennials to visually imagine the unthinkable with the Oppo Reno2.

For years, people have stood in front of the Taj Mahal and got their pictures clicked in the same way. People click the same pictures of airline wings or sunset or of feet on the beach. Oppo’s ‘Challenge Your Perspective’ campaign and the Indian version ‘Challenge Yourself’ campaign is built on this insight.

With Instagram, the smartphone brand aims to drive awareness and share the campaign message in a creative and authentic way.

Sumit Walia, VP, Product and Marketing, OPPO India, said, “Targeting the creative young trendsetters with a passion for self-expression, we partnered with Instagram to provide our youthful consumers a platform to create the most imaginative and unique content.”

The campaign leverages the power of influencers to best represent the creativity and authenticity desired by the campaign.

A #ChallengeYourself contest has also been initiated on Instagram to crowd-source meaningful consumer engagement. To participate, users need to visit the nearest Oppo store, capture creative content from Reno2 and upload it on Oppo’s Instagram handles using #OppoReno2 and #ChallengeYourself. The best entries will stand a chance to win a new Oppo Reno2 every hour. As an additional reward, few lucky winners will also have an opportunity to attend an Instagram mentoring session by Facebook India.

Sandeep Bhushan, Director and Head of India GMS, Facebook, said, “Visual storytelling is now mainstream, with Instagram playing a lead role as people widely share their passions on it. Businesses of all sizes are on Instagram to drive awareness, increase customers and share their story among a highly engaged audience. We’re glad to have co-created the ‘Challenge Yourself’ campaign with Oppo, to challenge millennials to even better visual storytelling by working with creators who influence culture today.”