(In)authenticity in influencer marketing: Here's what to watch out for

Asif Upadhye, Director at SPRD, writes how like everything else, there is also a dark side to influencer marketing that brands need to watch out for

BuzzInContent Bureau Delhi, July 24, 2020

Asif Upadhye

Influencing is a billion-dollar business and influencers can help make or break a brand! With 81% of marketers using influencers to boost brand engagement, influencer marketing is one the hottest mark...

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Asif Upadhye, SPRD,

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(In)authenticity in influencer marketing: Here's what to watch out for

Asif Upadhye, Director at SPRD, writes how like everything else, there is also a dark side to influencer marketing that brands need to watch out for

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(In)authenticity in influencer marketing: Here's what to watch out for

Asif Upadhye, Director at SPRD, writes how like everything else, there is also a dark side to influencer marketing that brands need to watch out for

This premium article is available to paid subscribers only.

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More from this section

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Featured

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