(In)authenticity in influencer marketing: Here's what to watch out for

Asif Upadhye, Director at SPRD, writes how like everything else, there is also a dark side to influencer marketing that brands need to watch out for

BuzzInContent Bureau Delhi, July 24, 2020

Asif Upadhye

Influencing is a billion-dollar business and influencers can help make or break a brand! With 81% of marketers using influencers to boost brand engagement, influencer marketing is one the hottest mark...

This premium article is available to paid subscribers only.

To see the full article, you need to subscribe.

Subscribe Now

or SIGN IN if you already have an account.

Want to sample this article?

Read a free summary, right now. SIGN UP FOR FREE

Content@BuzzInContent.com

Asif Upadhye, SPRD,

More from this section

Social media influencers take India's travel sector by storm

Couple content creators Pushppal Singh Bhatia and Ravneet Kaur, founders of ‘That Couple Though', write about the role of content creators in the travel sector boom

By BuzzInContent Bureau | March 24, 2023

How brands can use social media to garner user engagement this IPL

Ayush Wadhwa, Founder of Owled, digital content creator and podcaster shares cost-effective tips for brands to enhance engagement with consumers

By BuzzInContent Bureau | March 20, 2023

Influencer marketing trends to expect in 2023

Anushree Jain, Co-founder of SocialTag, shares the key changes which will be seen in the influencer marketing space, including how creators will themselves become brands

By BuzzInContent Bureau | January 24, 2023

Most brands will soon have a Chief Content Officer

Deepak Pareek, Founder of Iceberg Creations and content creator, writes about why it is becoming increasingly important for businesses to focus on putting out the right pieces of content

By BuzzInContent Bureau | January 18, 2023

What our subscribers say

“With its focus on news, insights and interviews, BuzzInContent.com has emerged as a leading platform for marketers as well as people who have interest in the subject of content marketing and building businesses through it. The content is sharp and extremely engaging and that's because I think every piece of it is curated with great care. I have no doubt that the platform will continue to be a trailblazer and lead discussions in the areas of content marketing, consumers and insights.

Karan Kumar, 
Chief Brand and Marketing Officer, Fabindia

“I have been an ardent follower and reader of BuzzInContent.com for almost a year now. For me, it acts as a one-stop destination to get updates about trend-setting work in the content space, and point of view of all stakeholders of the branded content space — marketers, publishers, agencies and creators. As a content practitioner, it helps me with my research on staying updated, assimilate thought across stakeholders and also identify like-minded colleagues for partnership.

Kumar Deb Sinha, 
Country Head, Dentsu Story Lab

“BuzzInContent.com is a rich source of news and insights on content marketing and branded content. I always look forward to the incisive interviews and case studies. It's a platform for content creators and distributors.

Rajasekar KS,
 GM, Marketing, Matrimony.com

“BuzzInContent.com is my one-stop shop for all branded content related news and analyses. The platform covers and captures all work done in content marketing by brands across categories. They are the only ones who are doing that and it's a great site to get knowledge about what marketers are doing in the parallel advertising world.

Sapangeet Rajwant, 
Senior VP, Marketing, Hindi Mass Entertainment, Viacom18

Let us try to answer some FAQs that may help you decide to upgrade your account

Why should I pay for your content?

India’s first and only subscription-driven B2B platform focusing on brands’ content marketing strategies, BuzzInContent.com, does not serve display advertising and offers a clutter-free smooth reading experience. At the same time, we feel our premium content takes a lot of resources and investment, which should be paid for.

Is the reach enough to justify my investment?

Even as we have a database of over 27,000 content practitioners receiving our newsletters, 70% of which is from brands, our strength is 1,000+ paid subscribers (individual+corporate) in less than a month and fast growing. The relevant set of the audience is the value you get against your investment. After all, who needs millions of irrelevant page views!

What are the subscription plans?

One can pick an individual subscription plan @ Rs 2,900 per annum or pay just Rs 290 if interested in reading only one article. We are also offering big savings on corporate plans @ Rs 2,500 per user per annum. Talk to us for more clarification or if you may be facing technical issues while subscribing. But, in the absence of any manual intervention, the subscription can be activated only online with easy payment options.

What do I get against an annual membership?

Besides access to 400+ paid stories and adding almost every day, the paid subscribers will have access to our upcoming whitepapers/market studies on the content marketing ecosystem.

Can I sample the stories beforehand?

You can sample our story before subscription with free sign-up and read what’s there in the story. After that, a subscription is required to read the full story.

BuzzInContent publishes original, analytical and meaningful stories on content marketing for its subscribers including content marketing case studies and video interviews with content marketers.

(In)authenticity in influencer marketing: Here's what to watch out for

Asif Upadhye, Director at SPRD, writes how like everything else, there is also a dark side to influencer marketing that brands need to watch out for

This premium article is available to paid subscribers only.

Want to sample this article?

More from this section

Leave a Comment

Popular

Featured

Subscribe to Our Premium Content

What do you get?

PREMIUM ACCESS

ARCHIVE ACCESS

NEWSLETTER

SPECIAL ALERTS

What our subscribers say

Let us try to answer some FAQs that may help you decide to upgrade your account

(In)authenticity in influencer marketing: Here's what to watch out for

Asif Upadhye, Director at SPRD, writes how like everything else, there is also a dark side to influencer marketing that brands need to watch out for

This premium article is available to paid subscribers only.

Want to sample this article?

More from this section

Leave a Comment

Popular

Featured

Subscribe to Our Premium Content

What do you get?

PREMIUM ACCESS

ARCHIVE ACCESS

NEWSLETTER

SPECIAL ALERTS

Sign in

What our subscribers say

Let us try to answer some FAQs that may help you decide to upgrade your account