‘Value trumps virality', says Janhvi Singh on reasons for her success as a spiritual content creator

Currently, Singh is exploring opportunities to collaborate with brands that align with her vision and ethos

author-image
Sakshi Sharma
New Update
Post Thumb

Janhvi Singh


Janhvi Singh, a 19-year-old digital content creator, has captivated audiences with her content which is centred around spirituality, Bhagavad Gita, Ved, Upanishads, and more.

In the recent episode of BuzzInContent’s ‘Spotlight’, she shared her journey of self-discovery, emphasising the evolution of her content and her commitment to delivering value to her viewers while staying true to traditional teachings.

“I do not come from a very spiritual or religious family so I started learning all these things approximately two years back. As an avid reader of non-fiction books, my curiosity led me to delve into the Bhagavad Gita upon my mother's insistence,” Singh said during the episode.

She found herself drawn to the profound wisdom it contained and further explored her cultural roots by immersing herself in television shows like ‘Mahabharat’ and ‘Ramayan’. It was during this time that she developed a deep affection for her culture and spiritual teachings.

Reflecting on her content creation journey, Singh said, "My content has evolved over time. Initially, I would diligently research various topics and share my findings on social media for my audiences. Gradually, my urge for knowledge urged me to dive deeper into ancient texts such as the Ved and Upanishads."

Furthermore, she went on to add that she has been very consistent with creating content, and has focused on value over virality. “I believe that if one focuses on value, virality will follow. Even when I get millions of views, I still focus on value.”

Currently, Singh is exploring opportunities to collaborate with brands that align with her vision and ethos. As she continues to inspire and educate her audience through her spiritual content, she seeks to forge meaningful partnerships that can further amplify her reach and message.

Watch the full episode of Spotlight here:

Janhvi Singh