42.9% B2B marketers believe content marketing is effective to establish and drive thought leadership: FrogIdeas B2B Marketing Intelligence Report

FrogIdeas, the B2B digital marketing and corporate reputation agency, has launched the B2B marketing trends report in India. The report saw participation from over 200 B2B CMOs and brand managers across various industries such as BFSI, Fintech Enterprise, Technology, IT, Energy, IP Management, B2B eCommerce, Supply Chain, Professional Services and Healthcare.

Some of the key highlights of the report indicate:

- 70% of B2B enterprises are creating more content than a year ago, with 52% of them planning to increase spending on content. But, measuring and proving the value of all that content is a major hurdle.

- Lead Generation is the topmost priority for 89% of marketers.

- 57% of B2B marketers believe websites remain the most important touch-point for them to drive brand awareness and will plan to increase their website +SEO budget.

- 9% believe that content marketing is effective to establish and drive thought leadership.

- Google and LinkedIn stand out as the preferred platforms for B2B marketing with 71.4% and 75% marketers increasing their budgets, respectively.

- 6% of marketers think video marketing is integral in spreading brand awareness while 37% say it also contributes to leads generation.

- 50% marketers have tried and believe that vernacular content works for their brands.

- Influencer marketing is not the answer for B2B marketers. Only 7% see a direct link between influencer marketing and driving leads.

Commenting on the report, Jatin Modi, Founder and CEO, FrogIdeas, said, "Over the past few years, the modern marketer has been reading global marketing reports only to capture a part of a cent of B2B marketing to understand the changing trends. It is through this report that we wish to address, showcase and help the B2B marketer make effective decisions that help them deploy the right tools, create content that positions them as thought leaders in their respective industries and choose the right marketing mix to increase mind space and build more leads pipeline."

You can download the FrogIdeas Intelligence Report here.