A look at Coca-Cola's strategy to launch ‘Bharat' version of Coke Studio

BuzzInContent spoke to Arnab Roy, Vice-President, Marketing Coca-Cola India, and South West Asia, to decipher the cultural insights that led to the launch of Coke Studio Bharat

BuzzInContent Bureau Delhi, February 20, 2023

For long brands have banked on music to connect with consumers globally, be it through raps, music videos, music OTT collaborations or even via music content IPs. One such music content IP that forms...

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Content@BuzzInContent.com

Coke Studio, Coca-Cola, Arnab Roy, music IP, content, rap, cultural insight, apna sunao, Gen Z, Gen Alpha, Coke Studio Bharat,

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A look at Coca-Cola's strategy to launch ‘Bharat' version of Coke Studio

BuzzInContent spoke to Arnab Roy, Vice-President, Marketing Coca-Cola India, and South West Asia, to decipher the cultural insights that led to the launch of Coke Studio Bharat

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A look at Coca-Cola's strategy to launch ‘Bharat' version of Coke Studio

BuzzInContent spoke to Arnab Roy, Vice-President, Marketing Coca-Cola India, and South West Asia, to decipher the cultural insights that led to the launch of Coke Studio Bharat

This premium article is available to paid subscribers only.

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