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tylam Industries and Kings XI Punjab have reached out to the masses with the campaign, #KuchNahiDikhega, for their new product launch. The campaign conceptualised and executed by Liqvd Asia was launched to promote the brand’s latest product – the TouchMe Anti-Fingerprint Laminate.

No matter how many hands touch the surface, or how many times the laminate is exposed to scratches, you won’t find a trace of it. This means less wear and tear in the long run and freedom from getting it cleaned regularly. The laminate has a super matte finish and feels soft to touch, which means it looks stylish, premium and is easy to maintain. It also has thermal healing capabilities – so it’s never going to look old from the outside, or disintegrate from the inside. No more unpleasant smell, no more unwanted stains.

Through the campaign, the brand wanted to promote and create awareness about anti-fingerprint laminates, engage with the viewers supporting Kings XI Punjab and generate interest in the product from the campaign.

Given its key utility, the product was launched with the promise of #KuchNahiDikhega, in association with Kings XI Punjab. The idea behind this was to tell cricket fans that they wouldn’t find any weaknesses or poor play while Punjab was playing – like how they wouldn’t find fingerprints on the TouchMe anti-fingerprint laminate. The campaign led to some interesting comments and support from the audiences.

In the first phase, the brand launched the TVC with a fun catchphrase #KuchNahiDikhega.

The TVC:

 
 
 
 
 
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Then the brand created a series of tweets from influencers that connected what was happening on the field during the match with the properties of the TouchMe Laminate – leading them to the TVC. 

The brand campaign was trending in India throughout the game and beyond. After systematically building the innings, Stylam went for the kill in the end and as it turns out, ‘Kuch Nahi Dikhega’ became the most ‘dekha hua’ campaign on Twitter.

The brand maintained an impressive Tweet-Rate and got over 1,000 users to play for it. The campaign hashtag trended for more than four hours. The campaign went live at 6:45 pm on September 20 and the tweets kept on coming in till 1am.

Stylam Industries made its debut by manufacturing luxury decorative laminated sheets for both residential and industrial applications. Based on their five core tenets of design, performance, service, community and sustainability, they’ve combined industrious effort and wide experience to establish themselves as industry leaders.

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